A day after FT.com unveiled its revamped site, TheStreet.co.uk, a version of the US online investor and financial news service, has launched in the UK back by a major advertising campaign and a promise to revolutionise private investor information.
TheStreet.co.uk's launch will be supported by a major dotcom ad campaign, consisting of online, press and outdoor activity, planned and bought by Motive. Creative work was done by Mustoe Merriman Herring Levy.
With 20 financial journalists, TheStreet.co.uk has one of the largest dedicated online editorial teams in the UK and includes four former city editors of UK newspapers.
The online campaign will run for three month and includes the first live 'streaming banner' solution, animated banners, text links and sponsorship. The outdoor and press campaigns follow in early March. It will be the heaviest London outdoor campaign ever booked by an online content site.
The outdoor activity will include underground travel routes and heavyweight premium 96-sheet main road posters to support the extensive online advertising.
TheStreet.co.uk is targeting the UK's existing 80,000 private investors that trade shares through the internet. It covers all stories of interest to the private investor and will specialise in technology stocks and IPOs.
Andy McQueen, marketing director of TheStreet.co.uk said: "We have already secured major advertising revenues, well above expectations, before publishing a single word. This has come from a variety of sources including leading online share traders such as E*trade and DLJdirect as well as other major lifestyle brands."
TheStreet.co.uk builds on the success of its parent company TheStreet.com. TheStreet.co.uk is also backed in the UK by Chase Capital Partners, Barclays Private Equity, 3i, ETF Group, and Intel. The other equity is held for the 50 staff, all of whom have stock options in the company.