Thetrainline.com, DLKW Lowe

Thetrainline.com, DLKW Lowe

If thetrainline.com’s ad were any longer than its ten seconds, Magda Ibrahim’s screams would drown out even those of the featured passenger: "This bizarre ad is supposed to be funny, but it left me terrified the shrieking spot might explode out of the screen. Not a patch on the previous homage to Airplane!."

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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