If thetrainline.com’s ad were any longer than its ten seconds, Magda Ibrahim’s screams would drown out even those of the featured passenger: "This bizarre ad is supposed to be funny, but it left me terrified the shrieking spot might explode out of the screen. Not a patch on the previous homage to Airplane!."
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.