Things we like: Cinema rolls out red carpet and Jingle Bell Ball returns

Digital Cinema Media has done a good job of putting the show into the business of cinema.

Cinema rolling out the red carpet

Digital Cinema Media and its chief executive, Karen Stacey (pictured), have done a good job of putting the show into the business of cinema at the media owner’s upfronts at Bafta on London’s Piccadilly this week. New research for DCM by Benchmarketing, part of Omnicom, showed the value of increased investment in cinema. The market has shrugged off Brexit, with revenues up 14% in the first nine months of the year and a strong Christmas in prospect with JK Rowling’s Fantastic Beasts and Where to Find Them and the latest Star Wars spin-off, Rogue One.

The Jingle Bell Ball

Capital Radio is spreading some festive cheer with its Jingle Bell Ball with Coca-Cola at The O2 in Greenwich on 3 and 4 December. Global Radio, owner of Capital, doesn’t stage a big upfronts for its advertising clients, preferring to woo buyers on an agency-by-agency basis, but the Jingle Bell Ball serves as a discreet but effective trade marketing event for Britain’s biggest commercial radio group. And, after a tough end to the year for a lot of media people, some seasonal goodwill should be welcome.

...And one thing we don’t…

Bleak outlook for magazines

Magazine groups, like other publishers, are feeling the squeeze. Hearst UK posted a £5.4m pre-tax loss after a 5% decline in revenues for its last financial year and Future racked up a pre-tax loss of £14m, although revenues barely slipped. Operating profits before exceptional items were in positive territory for both companies. But more drastic measures, such as mergers and closures, might be necessary, with Group M forecasting a 9% fall in consumer magazine ad revenue in 2017. Business-to-business titles face a 5% drop.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published