Things we like: Cinema rolls out red carpet and Jingle Bell Ball returns

Digital Cinema Media has done a good job of putting the show into the business of cinema.

Cinema rolling out the red carpet

Digital Cinema Media and its chief executive, Karen Stacey (pictured), have done a good job of putting the show into the business of cinema at the media owner’s upfronts at Bafta on London’s Piccadilly this week. New research for DCM by Benchmarketing, part of Omnicom, showed the value of increased investment in cinema. The market has shrugged off Brexit, with revenues up 14% in the first nine months of the year and a strong Christmas in prospect with JK Rowling’s Fantastic Beasts and Where to Find Them and the latest Star Wars spin-off, Rogue One.

The Jingle Bell Ball

Capital Radio is spreading some festive cheer with its Jingle Bell Ball with Coca-Cola at The O2 in Greenwich on 3 and 4 December. Global Radio, owner of Capital, doesn’t stage a big upfronts for its advertising clients, preferring to woo buyers on an agency-by-agency basis, but the Jingle Bell Ball serves as a discreet but effective trade marketing event for Britain’s biggest commercial radio group. And, after a tough end to the year for a lot of media people, some seasonal goodwill should be welcome.

...And one thing we don’t…

Bleak outlook for magazines

Magazine groups, like other publishers, are feeling the squeeze. Hearst UK posted a £5.4m pre-tax loss after a 5% decline in revenues for its last financial year and Future racked up a pre-tax loss of £14m, although revenues barely slipped. Operating profits before exceptional items were in positive territory for both companies. But more drastic measures, such as mergers and closures, might be necessary, with Group M forecasting a 9% fall in consumer magazine ad revenue in 2017. Business-to-business titles face a 5% drop.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).