Things we like: Dentsu's diversity drive, plus MTV and NME team up for social push

Dentsu is encouraging new talent into the industry, and MTV and NME team up to broadcast the 2017 VO5 NME Awards across social media.

Tracy De Groose: UK and Ireland chief executive, Dentsu
Tracy De Groose: UK and Ireland chief executive, Dentsu

Dentsu’s diversity drive

Dentsu Aegis Network, owner of Carat and Vizeum, is pledging to spend 50,000 hours with schools to offer advice and workshops in an attempt to increase diversity across the group. Dentsu Aegis hopes to recruit at least 50% of apprenticeships through the programme by 2020 so that it brings in a "more diverse range of young talent".

Tracy De Groose, UK and Ireland chief executive, says that to encourage new talent into the industry, companies need to "put future workforce strategy at the heart of their business".

MTV and NME’s social partnership

Time Inc UK partnered MTV to show the 2017 VO5 NME Awards on social media last week.

Production company MyAccomplice broadcast the ceremony on Facebook Live on NME’s page, which was also available on MTV UK’s Facebook page.

The broadcaster, owned by Viacom International Media Networks, also shared news about the evening on Twitter, Instagram and Snapchat.

NME donated a proportion of profits made from merchandise sold after the awards to aid charity Help Refugees.

... And one thing we don't ...

YouTuber’s anti-Semitic controversy

PewDiePie, who has more than 53 million subscribers to his YouTube channel, was found to have posted nine videos that include anti-Semitic jokes or Nazi imagery, in an investigation by The Wall Street Journal.

It has led to Disney ending its relationship with the social influencer and Google removing PewDiePie from its list of top-performing channels that brands can advertise against.

In a blog post, PewDiePie (real name Felix Kjellberg) said the point of the films, one of which included two men holding up a sign reading "Death to all Jews", was to show how "crazy the modern world is".

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