Things we like: More diversity in newsrooms and Empire's video cover

Sadiq Khan backs an apprenticeship scheme to create more diversity in newsrooms and Empire rolls out "first-ever" video cover for Fantastic Beasts movie.

Empire: rolls out limited-edition cover for Fantastic Beasts and Where to Find Them
Empire: rolls out limited-edition cover for Fantastic Beasts and Where to Find Them

Press apprenticeship scheme

The London Evening Standard and The Independent have introduced an apprenticeship scheme to create more diversity in newsrooms. Four apprentices will be given two years of training and enrolled on a 20-week NCTJ diploma course.

Goldman Sachs, Peabody, the Stationers’ Company and the Journalism Diversity Fund have signed up as partners for the scheme.

It is also being backed by mayor of London Sadiq Khan. He said the initiative will increase "diversity and help to produce the next generation of world-class journalists".

The ‘first-ever’ video front cover

Empire, the Bauer film title, has partnered Warner Bros to produce a limited-edition video front cover to promote the cinema release of Harry Potter spin-off Fantastic Beasts and Where to Find Them.

Readers can watch two videos on the specially designed cover. The first is behind-the-scenes footage featuring Eddie Redmayne, Jon Voight and Colin Farrell. The second is a trailer for the film.

Bauer said this is the "first-ever moving-image cover" and will print 5,000 copies. The limited edition will cost £9.99 and be available exclusively at Sainsbury’s.

...And one thing we don't...

Declining London radio figures

The latest Rajar findings revealed a sharp decline for all major radio stations in London, apart from Magic.

For the three months to 18 September, Capital, Kiss and Heart saw a drop in listeners figures. Capital, which is owned by Global, suffered a decline in listeners of 11.2% quarter on quarter and 3.5% year on year.

Given that the first two quarters saw year-on-year growth, buyers and stations alike will be hoping this is just a seasonal blip rather than a sign of anything more serious.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More