Things we like: John Maloney's charity boxing fight and media's shock over Trump win

Media folk take part in a series of bouts for a charity boxing night in aid of the Head & Neck Cancer Foundation and Donald Trump's win shocks media.

Charity boxing night: in aid of the Head & Neck Cancer Foundation
Charity boxing night: in aid of the Head & Neck Cancer Foundation

The right kind of violence

John Maloney, managing partner at Maxus, has proved the media business can show some heart while packing a punch as he staged a charity boxing fight night on Wednesday evening in aid of the Head & Neck Cancer Foundation.

After the success of last year’s inaugural event, more than a dozen media folk took part in a series of bouts. No wonder some say the bash for nearly 1,000 people at the Park Plaza hotel by Westminster Bridge has turned into boxing’s social equivalent of the Media Week Awards.

Trump’s victory (there’s always a silver lining)

The vast majority of the media and marketing industry, from journalists to pollsters, has been forced to eat humble pie after calling the US presidential election wrong. Now that Donald Trump has been elected by the American people, it is a good time for the media to examine itself and ask how it could do a better job of listening, understanding and reporting voters’ needs and fears, particularly those of blue-collar consumers.

The success of Trump and Brexit on this side of the pond should be seen as an opportunity for advertisers to change the way they behave too.

...And one thing we don't...

TV ad market crash

Fears that the TV ad market is heading for its worst fourth quarter since 2008 were confirmed when ITV admitted its ad revenues plunged 11% in October – worse than those close to the company had been suggesting a few weeks ago.

November looks to be down 6% and December 4%, taking the quarter down 7%. Adam Crozier, the chief executive, blames Brexit for making advertisers cautious. ITV, which has launched online service The Hub (pictured), expects a drop of 3% across this year and insists that would outperform the TV ad market. 


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