Things we like: Telegraph Premium and ShortList's equal-pay initiative

Telegraph Premium rolls out and Shortlist Media gives female employees the opportunity to leave work early on Thursday.

Things we like: Telegraph Premium and ShortList's equal-pay initiative

Launch of Telegraph Premium

The publisher of The Daily Telegraph has dropped its metered paywall in favour of a £2-a-week Telegraph Premium service for comment and analysis while making most of its online news (about 80%) "completely free" for its audience of 89 million monthly unique browsers.

No news brand has found the perfect online business model but Telegraph Media Group has laid down two important markers: high-quality journalism is worth paying for, including on third-party platforms, and mass reach matters to advertisers and agencies.

ShortList’s equal-pay initiative

Shortlist Media is giving all female employees the opportunity to leave work 18% early today (Thursday) – in other words, at 3.45pm. The idea is to draw attention to the 18.1% pay gap between men and women.

The Stylist and ShortList publisher has been calling on leading UK companies to do the same on Equal Pay Day. It said that the "#equalpayday" initiative is a "simple but symbolic gesture, giving companies a positive way to show appreciation of women in their workforce and mark the day".

... And one thing we don't ...

Tabloid hysteria over Brexit court ruling

Last week’s High Court ruling that Theresa May must get the go-ahead from parliament before triggering Article 50 to start Britain’s withdrawal from the European Union led to a number of dismal newspaper front pages.

The Sun, the Daily Mail, The Daily Telegraph and the Daily Express all questioned whether the three judges for the landmark case were independent enough and castigated the ruling with headlines such as: "Enemies of the people."

Ultimately, it was the reputation of the press, rather than the judiciary, that took a hit last week.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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