Things we like: Twitter's live-stream events and the FT's student offer

Twitter proves to be a good live video partner for trusted media brands and FT.com and Lloyds Bank offer sixth-formers and their teachers free access.

FT: teams up with Lloyd's Bank to offer students free access
FT: teams up with Lloyd's Bank to offer students free access

Twitter boosting its live-stream credentials

Twitter may not be a favourite on Wall Street but it has proved to be a good live video partner for trusted media brands twice in the past week. First, Bloomberg provided a live feed on Twitter of ex-FBI director James Comey’s testimony to the US Congress.

Then Global partnered Twitter to stream Capital’s Summertime Ball as part of Vodafone’s sponsorship of the event, which starred Bruno Mars and Little Mix. Capital also broadcast the concert on Capital TV, just as Bloomberg had a live feed on its website and on TV. Twitter should have helped to reach new audiences.

FT banking on students

The Financial Times is working with Lloyds Bank to offer sixth-formers and their teachers free access to FT.com. Secondary schools will need to register their interest. It is aimed at helping students prepare for university and "fulfilling professional careers".

The idea came from a student, Krishan Puvvada. He explained that it’s helpful to understand "economics, business, finance and politics" so that young people can "bridge the gap between the classroom and the real world".

The FT’s former owner Pearson, which sells educational products, might have a different view about such giveaways.

...And one thing we don't...

Darling buds of May

Britain’s feisty, fearless tabloid press is one of the UK media industry’s glories, but The Sun and the Daily Mail called the UK General Election wrong by siding so emphatically with Theresa May and demonising Jeremy Corbyn.

The Sun’s front pages, on consecutive days before polling day, were headlined "Jezza’s jihadi comrades" and "Don’t chuck Britain in the Cor-bin".

The Daily Mail went further with a 13-page hatchet job on Corbyn’s top team, headlined "Apologists for terror", which was a feeble imitation of the Mail’s acclaimed "Murderers" front page about schoolboy Stephen Lawrence’s alleged killers.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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