Thinkbox creates dog of an ad to promote TV

Thinkbox is launching a new TV advertising campaign designed to celebrate the continuing power and effectiveness of TV.

Created by The Red Brick Road, the ad is set to run for six weeks, from tomorrow (10 September).

It features a multi-talented dog called Harvey who uses TV to showcase his amazing talents to potential new owners, which include being able to play chess, make the bed and do the ironing, among other things.

Harvey's own ad ends with the line ‘Every home needs a Harvey’ and is set to the sound Bachman-Turner Overdrive’s 1974 classic ‘You ain’t seen nothing yet’.

The actual TV spot ends with the lines ‘Discover the power of TV advertising at www.thinkbox.tv’ and ‘Television: where brands get their breaks’.

The campaign will run across the TV channels of Thinkbox shareholders and members, including: Channel 4, Five, GMTV, ITV, Sky Media, and Turner Media Innovations.

Media planning and buying has been handled by MediaCom.

The ad follows Thinkbox’s first ever TV appearance in May 2009. Similarly created by The Red Brick Road, the ad was situated in a hynoptherapist’s clinic and ended with the line 'It's funny how 30 seconds can last a lifetime'.

It won several industry awards, including D&AD, the BTAAs, and at the APA.

Lindsey Clay, marketing director at Thinkbox, said: "We have so much evidence proving how effective TV advertising is, but there’s nothing quite like seeing it work for yourself – as we did last year – to convince you to have more. We hope this new ad will be as well received and successful as our first."