The awards, held in conjunction with Campaign and Media Week, have five categories with a Grand Prix prize. Other special prizes awarded at the discretion of the Judges.
The categories are:
- Best use of TV in an integrated campaign
- Best ongoing use of TV
- Best newcomer to TV
- Best use of sponsorship or content
- Best use of TV innovation
Tess Alps, Thinkbox’s chair and the chair of the judges, said: "What should I say in this year’s quote to accompany the announcement that we want all the brilliant TV planners out there to enter the TV Planning Awards and tell us about their recent effective adventures in TV?
"I should probably mention how, with so many new and expanding opportunities in commercial TV, TV planning has arguably never been more important: spots, sponsorships, VoD, interactive, content, social… the list goes on and on.
And I should point out that the standard of award entries in recent years has been impressive and will be hard to top. And it would be short-sighted not to remind people that TV remains the mummy and daddy of advertising effectiveness and that great planning is the way to maximise this.
"To paraphrase Elsa:
'Let it go, let it go, Can't hold it back anymore.
Let it go, let it go, TV’s always at the core.
I don't care what they're going to say TV reigns on.
Fads never bothered me anyway.’
"So good luck, show off and help us celebrate the very best thinking in TV."
The deadline for entries is Friday 6 March and the winners will be announced at a ceremony on Wednesday 1 July. The Thinkbox TV Planning Awards are free to enter. For more details or to register for the awards, please go to the Thinkbox website.