The event is taking place at Bafta in London’s Piccadilly between 9am and 1pm on Wednesday (5 December) and will be streamed live here.
Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are unveiling the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability'.
Binet and Field’s celebrated 'Marketing in the Era of Accountability' provided a meta-analysis of 880 IPA Effectiveness Awards entries from across 26 years was crammed full of wisdom and insight; it challenged and changed many commonly held beliefs in marketing.
Other speakers include Mike Colling, managing director at Mike Colling & Company; Craig Inglis, marketing director at John Lewis; Marie Oldham, chief strategy officer at MPG Media Contacts; and Neil Mortensen, research and planning director at Thinkbox.
Your online EPG
- 9.00am to 9.15am Introduction
Lindsey Clay, managing director of Thinkbox, introduces the morning.
- 9.15am to 10.45am Short term sales, long term profit
Les Binet, head of effectiveness, adam&eve DDB, and Peter Field, marketing consultant, will give the keynote presentation unveiling the eagerly awaited update of their seminal 2007 IPA effectiveness study, 'Marketing in the Era of Accountability'.
- 10.45am to 11.15am Break
- 11.15am to 12.00pm Panel session with…
…Les Binet; Peter Field; Marie Oldham, Chief Strategy Officer at MPG Media Contacts; and Neil Mortensen, Thinkbox’s research and planning director. They will discuss the research and its implications. Chaired by Tess Alps, Thinkbox’s executive chair.
- 12.00pm to 12.20pm Balancing long and short-term effectiveness
Mike Colling, managing director at Mike Colling & Company, will examine the issues involved by looking at three different brand stories.
- 12.20pm – 1pm Show some emotion
Craig Inglis, marketing director at John Lewis, will be sitting down with Lindsey Clay to discuss his experience of managing the long and short term challenges of advertising return.
- 1pm Event close