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Thinkbox TV Planning Awards 2017

Congratulations to this year's winners and finalists on their brilliant and effective uses of commercial TV. Visit Thinkbox.tv to check out these winning films

Grand Prix Winner

Best ongoing use of TV

Best ongoing use of TV - MediaCom/ DFS

Grand Prix
MediaCom DFS

"A brand growing in confidence, using TV in interesting ways. It’s tough to spend so much and still grow ROI" – David Wilding director of planning, Twitter

Highly commended
Arena Media Domino’s Pizza

Shortlist
UM Birmingham Yorkshire Building Society

Best use of TV innovation

Winner
Manning Gottlieb OMD and Adam & Eve/DDB John Lewis

"You can’t help but admire their swagger. I liked their deep learnings and scrutiny" – Tom White strategy partner, AMV BBDO

Shortlist
MEC and Anomaly Freeview
Goodstuff and The Outfit Taylors of Harrogate

Best newcomer to TV

Winner
PHD and AMV BBDO Nutmeg

"Growing new customers by 54% has to say something about getting the strategy right" – Marianne Hewitt brand consultant and former head of brand marketing, Age UK

Shortlist
The7stars and Adam & Eve/DDB Bulldog
MediaCom Pinterest

Best use of TV And...

Winner
MG OMD and Drum Age UK

"Do I wish I’d been part of it? Definitely. They weren’t afraid of experimenting" – Rick Hirst CEO, Carat

Highly commended
MediaCom Tesco

Shortlist
MediaCom Churchill
Mindshare and Y&R Marks & Spencer

Best use of TV sponsorship

Winner
The7stars Suzuki

"This is a playbook for media sponsorship. I loved it" – Michelle McEttrick, group brand director, Tesco

Shortlist
MEC Colgate Max White
MediaCom & MediaCom Sport and Entertainment Allianz 

Best use of content

Winner
PHD and AMV BBDO Sainsbury’s

"I know how hard this would have been to do. They did it with great style and care" – Rick Hirst chief executive, Carat

Shortlist
MediaCom Thomson
Vizeum and The Story Lab very.co.uk

Special prize

Beyond the brief The7stars and Adam & Eve/DDB/ Bulldog Skincare for Men
Shortlisted in the Best newcomer to TV category

"Putting the ads in places you wouldn’t expect them and exploiting social awkwardness... there’s a lovely seam of thinking that runs through this" – Giles Hedger chief executive, M&C Saatchi

Special prize Best low-budget use of TV

MEC Colgate Max White
Shortlisted in the Best use of sponsorship category

"They delivered really well on moving in to a new category and they generated six times the cost of the campaign in incremental sales" – Zoe Clapp chief marketing and communications officer, UKTV
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