Thirty jobs are lost as Jockey Slut and Sleazenation close

Sleazenation and the music magazine Jockey Slut, both published by Swinstead Publishing, are the latest style titles to face the chop in the dwindling style-focused magazine sector.

Swinstead Publishing, which also owns the youth marketing company Espionage, announced last week that it would be closing immediately, leading to the loss of an estimated 30 jobs.

The monthly Sleazenation, which covered cutting-edge fashion, music and art, launched in 1996. It relaunched as Sleaze in January 2004 presenting an anti-celebrity slant, which looked to regain the title's underground appeal.

Swinstead acquired Jockey Slut in 1999 and recently relaunched it from a monthly to a quarterly title. Simultaneously, it revamped its website giving users free access to new information on a daily basis.

Earlier this year, the partnership between Swinstead Publishing and the Capital-owned radio station Xfm came to an end, seeing the closure of the music title X-Ray, which Swinstead produced.

The closures follow the recent decision by Emap to close down its loss-making style title The Face. Emap originally announced that it was reviewing the position of the magazine and looking at a possible sale but the publisher later closed the magazine owing to a lack of suitable buyers.

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