Thomas Cook appoints Campbell Lace to £9m ad brief

LONDON - Thomas Cook has appointed fledgling ad agency Campbell Lace Beta to its £9m ad account, following a final pitch against Euro RSCG London.

Thomas Cook appoints Campbell Lace to £9m ad brief

There is no incumbent on the ad account, after talks between Thomas Cook and The Red Brick Road failed to come to fruition in October last year.

The review was handled by new group brand director Michael Johnson, who joined in February. Johnson replaced former head of brand marketing Kevin McAdam and former executive director of marketing Simon Carter, who both left the brand in 2008.

A spokesman for Thomas Cook denied that an appointment has been made.

Red Brick Road produced the tour operator's latest campaign, which saw a return to the strapline ‘Don't just book it. Thomas Cook it'.

The £2.8m campaign focused on the benefits of buying an ATOL-protected holiday from a travel agent.

campbell lace was launched in May by Garry Lace, former chief executive at Lowe, Grey and TBWA, and Robert Campbell, a co-founder of ad agency RKCR/Y&R.

 

 

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More