The campaign launches on Saturday 1 June. It includes three ads, called "trunks", "room" and "exchange", which were filmed in Lanzarote from 18 to 23 March. Nesbitt appears as the dad in a family with four children who finds himself in funny circumstances on holiday.
Each of the 30-second ads will air on terrestrial and satellite channels, in off-peak, daytime slots, until 30 September. The ads were directed by Peter Cattaneo, the director of ‘The Full Monty’, and produced by Academy Films. Media buying was through Carat.
Mike Hoban, the sales, marketing and ecommerce director at Thomas Cook UK & Ireland, said: "The new TV ads are set to bring a new, light-hearted look and feel to the brand and show how our experience and expertise means that we can ensure our customers enjoy the perfect holiday."
The work will be complemented by digital activity, including CRM, traditional direct marketing and in store promotion.
Thomas Cook is currently reviewing its advertising account, after calling time on its relationship with Havas Worldwide.