Thomson Directories prepares for ad pitch

Thomson Directories is reviewing its £4 million advertising account out of Miles Calcraft Briginshaw Duffy.

MCBD, which has handled the account for two years, has declined to repitch.

Kendall Gordon, Thomson's marketing and strategic development director, said: "We have been delighted with the advertising MCBD has created for us. Our decision was purely because we wanted to keep our options open."

He added a review of the media and digital account is likely to follow. The briefs are held by The Media Shop and Dare on a project basis.

The review follows the appointment of Thomson's new chief executive, Max Alexander, who joined in January.

Last month, Yell, a rival to Thomson in the directories market, kicked off a review of its £20 million creative account. MCBD has been invited to pitch alongside Mother, United London, VCCP, Leagas Delaney and Wieden & Kennedy.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).