Thomson emphasises honesty with new TV campaign

Thomson Tours launches a national television campaign through BMP DDB this week to reinforce the guarantee that ’what you read in the brochure is what you get on your holiday’.

Thomson Tours launches a national television campaign through BMP

DDB this week to reinforce the guarantee that ’what you read in the

brochure is what you get on your holiday’.



The campaign shows a young couple experiencing deja vu during their

Thomson holiday.



The couple recognise the view from their room - a tropical landscape, a

beautiful waterfall, a fishing village and an unspoilt blue lagoon -

because the Thomson brochure is so detailed, and they feel as though

they have already been there.



The ads end with the line, ’For detailed and honest brochures, no-one

goes further than Thomson’, and a ten-second ad reinforces the message

of the money-back guarantee.



The ads were created by Nick Gill and Ewan Paterson, and directed by

Gregory Rood through the Paul Weiland Film Company.



Thomson pledges to fly customers home and refund their money if for some

reason they cannot resolve a problem within 24 hours of arrival at the

destination.



Shaun Powell, the marketing and commercial director at Thomson Tour

Operations, said: ’The ads are rich and colourful, while reinforcing our

policy of honesty. Among the plethora of discount holiday advertisements

on air at the moment, this new campaign will really stand out with its

images of the holiday experience.’



Initially, the campaign will consist of a 50- and a ten-second spot.



The commercial will run from the end of January until the middle of

March, with media planning and buying by BMP Optimum.



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