Thomson Tours launches a national television campaign through BMP
DDB this week to reinforce the guarantee that ’what you read in the
brochure is what you get on your holiday’.
The campaign shows a young couple experiencing deja vu during their
The couple recognise the view from their room - a tropical landscape, a
beautiful waterfall, a fishing village and an unspoilt blue lagoon -
because the Thomson brochure is so detailed, and they feel as though
they have already been there.
The ads end with the line, ’For detailed and honest brochures, no-one
goes further than Thomson’, and a ten-second ad reinforces the message
of the money-back guarantee.
The ads were created by Nick Gill and Ewan Paterson, and directed by
Gregory Rood through the Paul Weiland Film Company.
Thomson pledges to fly customers home and refund their money if for some
reason they cannot resolve a problem within 24 hours of arrival at the
Shaun Powell, the marketing and commercial director at Thomson Tour
Operations, said: ’The ads are rich and colourful, while reinforcing our
policy of honesty. Among the plethora of discount holiday advertisements
on air at the moment, this new campaign will really stand out with its
images of the holiday experience.’
Initially, the campaign will consist of a 50- and a ten-second spot.
The commercial will run from the end of January until the middle of
March, with media planning and buying by BMP Optimum.