Thomson Holidays is reviewing its pounds 9 million media planning
and buying account and has started talks with media buying companies
about taking on the business.
The account was handled by BMP DDB on a full-service basis until Thomson
put the creative account up for review in February.
HHCL & Partners scooped the creative task last month (Campaign, 22 May)
and Thomson is now considering an alternative media supplier.
A number of media companies have already had talks with Thomson about
the media account, although it is understood the company has yet to draw
up a final shortlist.
However, BMP Optimum’s managing director, Paul Taylor, said: ’We are in
place, briefed and working on campaigns beyond BMP’s creative
The review follows a shake-up in Thomson’s marketing department earlier
this year, which saw a doubling of marketing staff and a shift away from
an emphasis on price to a greater focus on branding.