Thomson reviews its pounds 9m media account

Thomson Holidays is reviewing its pounds 9 million media planning and buying account and has started talks with media buying companies about taking on the business.

Thomson Holidays is reviewing its pounds 9 million media planning

and buying account and has started talks with media buying companies

about taking on the business.



The account was handled by BMP DDB on a full-service basis until Thomson

put the creative account up for review in February.



HHCL & Partners scooped the creative task last month (Campaign, 22 May)

and Thomson is now considering an alternative media supplier.



A number of media companies have already had talks with Thomson about

the media account, although it is understood the company has yet to draw

up a final shortlist.



However, BMP Optimum’s managing director, Paul Taylor, said: ’We are in

place, briefed and working on campaigns beyond BMP’s creative

tenure.’



The review follows a shake-up in Thomson’s marketing department earlier

this year, which saw a doubling of marketing staff and a shift away from

an emphasis on price to a greater focus on branding.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).