Thomson unveils new TV ad featuring Beach Boys soundtrack

TUI-owned tour operator Thomson has unveiled its latest TV ad, in which it claims it can create the perfect break for holidaymakers.

The clip, by BMB, features a version of the Beach Boys' song 'Good Vibrations' recorded by the Royal Philharmonic Orchestra, as well as a new tagline "your holiday to a T". The ad breaks on Christmas Eve.

It follows the decision by Thomson to drop its long-running "built with you in mind" campaign, first aired in December 2008.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).