Thomson's bear takes top spot in ad poll

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Thomson: bear helps travel brand to top spot
Thomson: bear helps travel brand to top spot

Taking the top spot this week as most recalled ad (50%) is Thomson, with its irresistable mix of teddies and luxury holidays. Webuyanycar.com and People's Postcode Lottery both came in joint second, standing at 45% recall each.

Adwatch research was conducted from 12 to 16 February 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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RankVideo

1

 

Brand: Thomson

Agency/TV Buyer: BMB/MediaCom

Recall: 50%

2

Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 45%

2

Brand: People's Postcode Lottery

Agency/TV Buyer: --/--

Recall: 45%

4

Brand: Funkypigeon.com

Agency/TV Buyer: DLKW Lowe/Carat

Recall: 33%

4

Brand: Public Health England/anti-smoking information

Agency/TV Buyer: Dare/M4C

Recall: 33%

6

Brand: EasyJet Holidays

Agency/TV Buyer: VCCP/OMD 

Recall: 31%

7

Brand: Gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 31%

8

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 29%

8

Brand: The Health Lottery

Agency/TV Buyer: McCann Manchester/MediaCom

Recall: 29%

10

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 26%