Thorntons hunts for direct agency in bid to relaunch direct sales business

Thorntons, the high-street chocolate retailer, is on the hunt for a direct marketing agency to handle the £2 million relaunch of its direct sales business, Thorntons Direct.

The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay & Walpole and Souk.

The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house.

Thorntons revealed a 4.9 per cent drop in like-for-like sales in its shops over the Christmas period. This was despite running a high-profile television campaign created by Miles Calcraft Briginshaw Duffy.

MCBD is unaffected by the review.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content