Thorntons 'save my bacon' by Miles Calcraft Briginshaw Duffy

Thorntons is taking a radically different approach to its advertising in a new animated campaign with a darkly humorous flavour. The ad, created by Miles Calcraft Briginshaw Duffy, plugs Thorntons' Christmas offer -- spend £15 and receive a free box of chocolates. Directed by Ruairi Robinson, with computer animation created by The Mill, it tells the story of a Christmas turkey that wakes one morning and realises it faces the chop. A quick visit to Thorntons, however, and the bird manages to avoid both the farmer's wife's knife and farmer's axe with bribes in the form of boxes of Thorntons' chocolates.