Thorntons searches for agency to work on loyalty business

Thorntons, the confectionery brand, is on the hunt for an agency to create its first loyalty programme.

Thorntons searches for agency to work on loyalty business

The company is speaking with agencies about the account. It is believed to be in the early stages.

There is no incumbent on the business. The winning agency will create a loyalty programme for Thorntons.

The Observatory is running the pitch process.

Thorntons was bought by Ferrero for a reported £112m last year. Ferrero also owns Ferrero Rocher, Nutella, Kinder and Tic Tac.

Thorntons did not respond to Campaign’s requests for comment.

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