Three agencies vie for Time magazine pan-Euro relaunch

Time magazine has parted company with Bartle Bogle Hegarty and is talking to three London agencies about a pan-European brief to spearhead its relaunch.

Time magazine has parted company with Bartle Bogle Hegarty and is

talking to three London agencies about a pan-European brief to spearhead

its relaunch.



Wieden & Kennedy, Fallon and Leagas Delaney are all in discussions with

the publisher, which plans to reposition the magazine and give it a more

European voice and attract younger readers.



According to 1999 figures just released by European Media and Marketing,

Time’s readership was up more than 150,000 to 8,200,601.



BBH’s most famous work for the brand was a TV campaign starring the

tennis champion Martina Navratilova which ran in 1997.



Media, which has been handled by MediaCom TMB since 1997, is

unaffected.



Time’s creative media director, Beverley Mason, refused to comment on

the review.



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