Three agencies win place on GLA ad roster

BMP DDB, Soul and Euro RSCG Wnek Gosper have each won a place on

The Greater London Authority's first ad agency roster.

The shops, which won the business after a pitch involving a long-list of

about ten agencies, will not be given specific areas of responsibility,

but will work on an individual project basis.

The first project for which the agencies will be invited to pitch is

likely to be that of advertising the congestion charges expected to be

imposed on cars travelling into central London.

The GLA's ad budget will cover a range of activities as the London

Mayor, Ken Livingstone, aims to communicate the various parts of GLA

policy across areas such as policing, transport, health, the environment

and culture.

Euro RSCG created the GLA's corporate identity at the end of last


The agency also worked on Livingstone's mayoral election campaign and

has handled a campaign, on behalf of Transport for London, encouraging

Londoners to speak their views on transport.

BMP has a long history of political advertising. It held the Labour

Party account for both the 1992 and 1997 elections, and also held the ad

account for the Greater London Council in the 80s. One of the

executions, which ran in 1984, featured Ken Livingstone with the

caption: 'If you want me out you should have the right to vote me


Soul created an ad for last week's Evening Standard, in which

Livingstone urged people to stay away during the May Day


Ross Barr, the joint managing director of BMP DDB, said: 'It's nice to

be given the opportunity to take up where we left off 15 years ago.'

Bruce Crouch, one of the founders of Soul, added: 'We are delighted to

be working with someone who is genuinely interested in doing something

for London.'


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