Three celebrates silly stuff with moonwalking pony

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline.  
 
Brand: Three

Client: Tom Malleschitz, marketing director
 
Agency: Wieden + Kennedy
 
Creatives: Dan Norris and Ray Shaughnessy

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More