The Strattons agency has been rocked by the departures of three of
its five board directors after a clash about future strategy.
Piers Bracher, 34, the client services director; Richard Melik, 33, the
creative director; and Graham Painter, 38, the media director, are
establishing a breakaway shop to be called G3.
None of the trio, who claimed to be running 70 per cent of the business
and had substantial minority shareholdings in the pounds
4 million-billing Strattons, have clauses in their contracts preventing
them soliciting their former agency’s clients.
G3 opens its doors with one piece of business from an ex-Strattons
client - the Sandy Lane hotel in Barbados. The agency aims to achieve
billings of pounds 1.3 million in its first year of trading, rising to
pounds 3.5 million after three years.
The departures of the three, described by Bracher as ’mutually agreeable
if not amicable’, follow several months of strained relations with
Richard Stratton, the managing director and son of Vernon Stratton, who
founded the agency 35 years ago.
Bracher added: ’The last thing we wanted to do was stalk out but we’ve
had support from clients and suppliers.’
Stratton commented: ’We differed over the direction to take. I can’t
predict what clients will do.’