Three directors quit Strattons to launch breakaway agency

The Strattons agency has been rocked by the departures of three of its five board directors after a clash about future strategy.

The Strattons agency has been rocked by the departures of three of

its five board directors after a clash about future strategy.



Piers Bracher, 34, the client services director; Richard Melik, 33, the

creative director; and Graham Painter, 38, the media director, are

establishing a breakaway shop to be called G3.



None of the trio, who claimed to be running 70 per cent of the business

and had substantial minority shareholdings in the pounds

4 million-billing Strattons, have clauses in their contracts preventing

them soliciting their former agency’s clients.



G3 opens its doors with one piece of business from an ex-Strattons

client - the Sandy Lane hotel in Barbados. The agency aims to achieve

billings of pounds 1.3 million in its first year of trading, rising to

pounds 3.5 million after three years.



The departures of the three, described by Bracher as ’mutually agreeable

if not amicable’, follow several months of strained relations with

Richard Stratton, the managing director and son of Vernon Stratton, who

founded the agency 35 years ago.



Bracher added: ’The last thing we wanted to do was stalk out but we’ve

had support from clients and suppliers.’



Stratton commented: ’We differed over the direction to take. I can’t

predict what clients will do.’



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