Three great ads Ben Tollett and Emer Stamp had nothing to do with

TV ads for Blackcurrant Tango, the NSPCC and Lynx are the standout executions chosen by Ben Tollett and Emer Stamp, the joint executive creative directors at Adam & Eve DDB, in the latest in this series created in association with Thinkbox and Brand Republic.

Tango: 1997's "St George" campaign
Tango: 1997's "St George" campaign

Howell Henry Chaldecott Lury’s 1997 "St George" spot for Britvic’s Blackcurrant Tango was remarkable for its innovation and freshness. It began like a corporate video and then spiraled out of control, becoming "more and more absurd.

It’s the funniest ad in the world unless you’re French," Tollett said. With no opportunity to view the ad other than on TV, in contrast to ads today, "it’s remarkable that it has endured," Stamp added.

The animated "cartoon", created in 2003 by Saatchi and Saatchi for the NSPCC, hit home with its ability to serve up extreme violence in a palatable form. "For the first time, they could bring to life the horror of child violence in a way that was acceptable to watch but that was so powerful," Stamp said. "Because the violence they could show was worse than you could imagine." The animation was key to expressing the idea so potently, Tollett agreed.

The pair’s final ad is part of a huge body of work from Bartle Bogle Hegarty for Unilever’s Lynx – but this is their "standout favourite". Created in 2004 by Nick Gill and Rosie Arnold, "getting dressed" has a different attitude and tone to the rest. "It's not overly blokey," Tollett noted. For Stamp, it's director Ringan Ledwidge's  aesthetic that does it. "If you can make putting on a pair of socks look good, then you've pretty much won in my book."

Tollett said TV advertising has never been as powerful as it is today. The ability to watch it and share it over and over again "generates such a large buzz and so much chat that it's phenomenally powerful," he said. "It's a great time that we live in where digital amplifies everything we see on TV."     

Watch Tollett and Stamp discuss three great ads they had nothing to do with.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).