The UK’s largest cable operator, Telewest, has put its pounds 6
million media account up for review and is expected to make a decision
on the winning agency shortly.
Three agencies were invited to pitch for the account, including the
incumbent, Media Insight, alongside.
Total Media and MediaVest. Media Insight, MindShare’s second-string
agency, has held the Telewest account for four years.
Telewest reorganised its marketing department last year, appointing
Linda Whittington as its interim marketing director.
Telewest’s above-the-line creative account is handled by TBWA GGT Simons
Palmer and has mainly concentrated on press and radio work. There is no
suggestion that the creative account is affected by the media
Telewest recently completed a pounds 649 million merger with General
Cable, which increased its access to 5.8 million homes, a third of all
homes with cable.
No-one at either Telewest or Media Insight was available for comment on
the media review as Campaign went to press.