Louise Ridley can’t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than ‘the pony’." The spot was written by Chris Lapham, art directed by Aaron McGurk and directed by Traktor through Partizan.
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The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.