Louise Ridley can’t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than ‘the pony’." The spot was written by Chris Lapham, art directed by Aaron McGurk and directed by Traktor through Partizan.
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Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).