Three, Wieden & Kennedy

Louise Ridley can’t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than ‘the pony’." The spot was written by Chris Lapham, art directed by Aaron McGurk and directed by Traktor through Partizan.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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