Louise Ridley can’t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than ‘the pony’." The spot was written by Chris Lapham, art directed by Aaron McGurk and directed by Traktor through Partizan.
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
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The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.