Tiffany continues story of gay couple in TV ad

Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.

In the ad, created by Ogilvy & Mather New York and called "will you?", Tiffany tells the story of a number of different couples who are getting engaged.

The spot returns to the story of the men who featured in the print part of the campaign sitting on some stairs in front of a New York home.

At Ogilvy & Mather New York the creative director was John Doyle and the creative director, art direction was David Bradley. The group creative directors are Jackie Leak and Jackie Leak. 

Media planning and buying for the campaign is by MEC.

Ogilvy & Mather won the global Tiffany ad account in March 2014, following a competitive pitch. Ogilvy's sister agency MEC won the planning and buying business in October.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published