After Tiger and Rory, five sports star advertising howlers

Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with Ryder Cup rival Tiger Woods.

Rory McIlroy: no cup is safe by Wieden & Kennedy Portland
Rory McIlroy: no cup is safe by Wieden & Kennedy Portland

The 30-and 60-second clips show the golfing stars engaged in a game of one-upmanship at the driving range.

The ad, by Wieden & Kennedy Portland, has split opinion, with some believing it has helped to rehabilitate the Woods brand. However, critics believe the ad does not paint the two golfing stars in the best light.

Dominic Curran, deputy managing director of Synergy, believes for ads with sport stars to work, like all successful ad campaigns, they need to have "authenticity and relevance". They must also need to "capture the rights mood at the right time".

After sounding out opinion from the UK's top sports marketing agencies, Marketing charts five of the worst ads starring heroes from the sporting world.

Tom Daley - Nestle

Figo - Just For Men

Ronaldo - Suzuki

Pele (voiced by Peter Serafinowicz) - Viagra

Stuart Pearce, Chris Waddle - Pizza Hut

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).