Tiger Woods returns to Nike's marketing with emotive ad

LONDON - Nike has released its first ad starring Tiger Woods since the golfer apologised for being unfaithful to his wife.

Tiger Woods has returned to Nike's marketing
Tiger Woods has returned to Nike's marketing

The ad features Woods' late father Earl talking to him from beyond the grave, asking the sports star what his thinking was and what he has learned.

While brands including Accenture and Gatorade have dropped Woods from their ads, Nike has stuck by him and will be hoping that attention turns back to his sporting prowess when he tees off at the US Masters later today (Thursday).

 

Woods' return to action follows an emotional apology for his extramarital affairs and a period of therapy which aimed to help him overcome the problems.

A Nike spokesman said the ad addresses the time Woods took away from the game by featuring "the powerful words of his father".

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).