Tim Westwood 'pimps' a BBQ in Heck sausages campaign

Tim Westwood, the hip hop DJ, pimps up a barbecue with special features including a sound system, in a set of social films from the sausage brand Heck.

The campaign, created by Partners Andrews Aldridge, parodies the MTV series ‘Pimp My Ride’, where presenters deck out cars with extravagant features.

Westwood is filmed hunting for "the nation’s saddest excuse for a barbecue", with a mission to transform it to make it fit for National BBQ week this week.

The films are appearing on Vine, Instagram and YouTube.

In one film, Westwood yells at the owner of the original barbecue, and tries to make him eat a burnt sausage.

Westwood encourages people to post photos of their own barbecue on social media, using the hashtag #WhatTheHeck. This will enter them into a competition to win a barbecue worth £3,500.

The campaign will be supported by spend on Twitter and Facebook and seeded across the Viral Ad Network.

Paul Vallois, a managing partner at PAA, said: "Heck is a relatively young brand, so it needed a campaign that would start to convey its irreverent attitude. Taking advantage of National BBQ Week and with tongue firmly in cheek, we enlisted the help of Westwood start to build a social presence."

The art director at PAA was Paul Crump and the copywriter was Vicki Murfitt. The production company was Problem With Authority.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published