Timberland is talking to agencies about its pounds 5 million
pan-European advertising account, held by Abbott Mead Vickers BBDO.
The US outdoor footwear and clothing manufacturer has briefed agencies
to come up with an idea to promote Timberland as a brand that is as
essential to the outdoors as Nike is to sport.
Debbie Urquhart, the Timberland marketing director, would not give
details of the review. She said: ’There is a lot going on at the moment.
We have opened a new distribution centre in Holland, and something like
an agency review might happen.’
Timberland is talking to a selection of agency networks about creating a
single image and tone of voice for the whole of Europe. However, it is
possible that the work run in Europe may be restricted to adaptations of
the US work, created by the BBDO network.