Timberland sets sail in global ad campaign

The Timberland Company is aligning itself with sailing in its new global ad campaign, created by Leagas Delaney.

The 'Stepping Stones' campaign features a man arriving late to a sailing regatta, watching his team preparing to race without him.

The man, who is wearing Timberland's new Formentor Boat shoes, leaps across the competing yachts to join his crew out at sea.

The ad will run throughout the summer in Italy and Asia and will launch in the UK early next year.

The ad was directed by hip hop music video director Gil Green. Tim Delaney was the creative director, art director and copywriter on the ad. 305 Films, Miami produced the ad, and the media agency was Vizeum.

Tim Delaney, chairman at Leagas Delaney, said: "Timberland has extremely well regarded values within the sailing community. This spot plays to those strengths highlighting the valuable role it can play in the fun to be had while enjoying the great outdoors."

'Stepping Stones' follows on from Timberland's biggest integrated campaign, 'Nature Needs Heroes', which launched at the end of last year.

The ad was the brand's most environmentally-focused campaign so far and promoted its Earthkeepers collection, which is made with materials such as recycled rubber and recycled PET.  


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).