The rival publishers Time Inc and Conde Nast have brokered a
groundbreaking deal to jointly promote two of their flagship titles on
The alliance will see Time magazine and Conde Nast Traveller packaged
together in a dual purchase offer that knocks £1 off the combined
cover price of both titles. The promotion centres on the magazines'
September editorial, coinciding with a Time double issue, European
Journey: The Quest for Quality, and Traveller's cover-mounted city guide
featuring Milan, Berlin and Prague.
The promotion, which takes place over a four-week period at WH Smith
travel outlets around the UK, grew out of existing agreements between
the two titles that involve the bartering of ad space.
The offer will target travellers through news-stands at Gatwick,
Manchester and Heathrow airports as well as at mainline rail stations
throughout the country.
Jamie Bill, Conde Nast Traveller's publisher, said: "Both magazines
share a similar target audience and we are delighted by this association
and confident that it will encourage new readers to sample the
Time Europe's news-stand director, Harvey Gidley, said: "Time is
delighted to be collaborating with Conde Nast Traveller on this
promotion. We are confident that such a creative initiative will bring
benefit to both titles."