Time Inc UK restructures ad team

Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its advertising team to focus more on the customer and to better service agencies.

Charlie Meredith: the managing director at Time Inc UK
Charlie Meredith: the managing director at Time Inc UK

It is the first advertising restructure since Time Inc rebranded IPC Media as Time Inc UK in September last year and since Marcus Rich, the chief executive, joined the company in December 2013.

The publisher said it is a "customer-focused structure" and will give clients and agencies "simplified and better access" to its "advertising solutions, scale and brands".

Time Inc UK has created new category departments that will focus on retail, health and beauty, technology and telecoms, and food and drink. Each of these areas will have a category director, as well as category managers supporting the retail and health and beauty directors.

The team will sit alongside the brand teams for Marie Claire, Look, InStyle, the homes portfolio, and a new team focusing on Woman & Home, Woman and Woman’s Own.

Alex Russell, the head of client partnerships, will lead the brand sales teams and the new category department. A Time Inc UK spokeswomen said the brand teams will now "engage with a multi-disciplinary hub" instead of interacting with the individual disciplines separately.

New "strategic agency leads" will also be appointed to look after the agency hubs, which will consist of four specialisms: print display, digital display and sponsorship and creative media.

Charlie Meredith, the managing director at Time Inc UK said the move is designed to ensure each agency can access all their investment needs in one place.

He added: "The new strategic agency lead role is responsible for ensuring that Time Inc offers its agency partners a best-in-class service, through the hub team and also by drawing in all of Time Inc’s resources as necessary."

The agency leads will report into Ian Tournes, the head of agency partnerships. The print display specialists will report into Kate Mackenzie, the head of investment. Creative media will report into Matt Downs, the creative media director. Digital will report into Sam Finlay, the head of digital sales who has been named the head of digital and custom solutions.

Downs, who reports into Finlay, is also recruiting for the newly created role of head of content sales.

Meredith said: "In addition to the sales hubs, there will also be the added specialist resource at the centre which includes the content development director, creative development director, digital brand partnerships director, the digital third party and programmatic specialists, mobile, and content sales, designed to ensure we deliver the very best responses, bringing together the best that Time Inc can offer across all platforms and brands."

The new centre of innovation will be led by Finlay. Time Inc UK’s insight team will support the new structure. Amanda Wigginton, the director of insight, will also be responsible for the ad marketing function.

Mark McCartney, who has been promoted to commercial operations director, will lead "an extensive programme of technology improvements to power the sales efforts with stronger intelligence".

Meredith confirmed that there have been a "small number of departures" but declined to elaborate further. He said: "With this new structure, we deliver a stronger service to our advertising partners, allowing them to leverage our valuable audiences and famous brands more easily.

"We connect with our consumers every minute of every day across multiple platforms, and offer unrivalled understanding and engagement with them, now strengthened through deeper category expertise.

"We put this customer insight at the heart of our ad innovation programme, and are now fully joining up our solutions and content offer to power our partner services."

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