Time New Media taps Think for global brand family

- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands.

- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands.

The appointment follows a competitive pitch, which is understood to have involved a number of agencies, but neither billings nor competing agencies were disclosed.

Think will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives.

According to Ron Bloom, Think chairman and chief executive officer: "No one understands the value of trusted content better than Time New Media. We believe they are ideally positioned to create the de facto standard for quality content and a definitive online experience and we are delighted to have the opportunity to be a part of that evolution."





Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).