Time magazine has blown away the competition in a contest to find
the hottest magazine in the US.
AdWeek, an American advertising and media buying magazine, judged the
country’s consumer magazines by a number of criteria. Most emphasis was
placed on ad revenue gains and number of ad pages. Consideration was
also given to circulation.
Time, published by Time Warner, walked away with the top prize for the
second time in four years.
’Up 10.6 per cent in ad pages, Time increased ad revenue by pounds 60.6
million in 1999,’ said a spokesman for AdWeek. ’It’s not easy to achieve
double-digit growth when you have been around for 70 years, but they’ve
Time’s total ad revenue over 52 issues is estimated to have been around
pounds 412 million, with its end-of-year Person of the Century issue
landing pounds 22.8 million.
Time was followed in the list by McGraw Hill’s Business Week, Time
Warner’s In Style and Fortune magazine. Then came Hearst’s Marie Claire,
Martha Stewart’s Living, Conde Nast’s Architectural Digest, Miller
Publishing’s Vibe, Conde Nast’s Vogue and American Express Publishing
Corporation’s Travel & Leisure.