Time tops the pile in search for lucrative American magazine

Time magazine has blown away the competition in a contest to find the hottest magazine in the US.

Time magazine has blown away the competition in a contest to find

the hottest magazine in the US.



AdWeek, an American advertising and media buying magazine, judged the

country’s consumer magazines by a number of criteria. Most emphasis was

placed on ad revenue gains and number of ad pages. Consideration was

also given to circulation.



Time, published by Time Warner, walked away with the top prize for the

second time in four years.



’Up 10.6 per cent in ad pages, Time increased ad revenue by pounds 60.6

million in 1999,’ said a spokesman for AdWeek. ’It’s not easy to achieve

double-digit growth when you have been around for 70 years, but they’ve

done it.’



Time’s total ad revenue over 52 issues is estimated to have been around

pounds 412 million, with its end-of-year Person of the Century issue

landing pounds 22.8 million.



Time was followed in the list by McGraw Hill’s Business Week, Time

Warner’s In Style and Fortune magazine. Then came Hearst’s Marie Claire,

Martha Stewart’s Living, Conde Nast’s Architectural Digest, Miller

Publishing’s Vibe, Conde Nast’s Vogue and American Express Publishing

Corporation’s Travel & Leisure.



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