Time Warner offers e-Europe sponsors cross-media deal

Time Warner is seeking six advertisers to pay almost pounds 530,000 each to sponsor its latest cross-media initiative, e-Europe.

Time Warner is seeking six advertisers to pay almost pounds 530,000

each to sponsor its latest cross-media initiative, e-Europe.



Running throughout June, e-Europe is a package of programmes, articles

and web activities analysing how the rise of e-commerce is affecting the

lives of Europeans.



It includes a week of themed TV programming on CNN International,

special issues of both Time’s Atlantic edition and Fortune, and a themed

website.



Sales are being coordinated by Lynn Kraselsky, CNNI’s vice-president,

regional sales, and Beverly Mason, Time’s director of creative media

strategies for Europe, Middle East and Africa.



For their dollars 845,760 contribution, the six sponsors get 116

30-second spots on CNNI in Europe, a million impressions on the CNNI

website, two four-colour pages in Fortune and two four-colour pages in

Time Atlantic. Time Warner is also promising ’extensive value-added

offerings’, including print or television profiles.



E-Europe will also be promoted in media outside the Time Warner

stable.



Wil Merritt, publisher and vice-president of Time Atlantic, said: ’Time

Warner is the only company that could bring together so many powerful

media platforms.’



CNNI’s vice-president Tony Maddox commented: ’With the combined media

resources of Time Warner, advertisers are being given the opportunity to

engage with global players in the world of e-commerce.’



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