The Times 'colour launch' by CHI & Partners

CHI has created portraits of celebrities including Amy Winehouse, Wayne Rooney and George Bush in the style of Ishihara tests for this press campaign to launch The Times as a full-colour publication.

Each ad features an image of a celebrity made out of coloured spots, similar to the Ishihara test used by opticians to see if a patient is colour blind.

The Winehouse ad carries the strapline "Are your eyes ready for more colourful arts and entertainment?" while the Rooney ad asks "Are your eyes ready for more colourful sport?".