The Times is to replace its two broadsheet sections with one
broadsheet and a second tabloid section this week.
The redesign will provide advertisers greater overall colour capacity
overall. However, colour availability in the first section - which is
the favoured site for many advertisers - will be reduced.
The first section will be expanded in pagination with the inclusion of
business news and sport, and will benefit from later deadlines.
The tabloid section, Times 2, will include features, the arts, film and
television, fashion, family finance, medicine, alternative health and
science. The Times 3 section will be folded into Times 2. Colour will
now be available for editorial and advertising on half the pages in
The Interface, Law and Creme supplements will continue in their current
format and the Thursday Appointments section will remain a
Times display advertisement director Gary Savage said: ’It is not really
ideal having less colour in the first section but the colour didn’t
always fall on good advertising sites.
’We can more than make up for it with the increased colour opportunities
in the new tabloid section. We expect Times 2 to be well read and it
should prove to be a great selling vehicle.’
On 3 April, Neil Sartori will join The Times from Le Figaro as
international group head, replacing Angela Keane who has left to join
the Far Eastern Economic Review in Singapore
The Times was last week voted Newspaper of the Year and its editor Peter
Stothard named editor of the year at the annual What The Papers Say