Times redesigns second section

The Times is to replace its two broadsheet sections with one broadsheet and a second tabloid section this week.

The Times is to replace its two broadsheet sections with one

broadsheet and a second tabloid section this week.



The redesign will provide advertisers greater overall colour capacity

overall. However, colour availability in the first section - which is

the favoured site for many advertisers - will be reduced.



The first section will be expanded in pagination with the inclusion of

business news and sport, and will benefit from later deadlines.



The tabloid section, Times 2, will include features, the arts, film and

television, fashion, family finance, medicine, alternative health and

science. The Times 3 section will be folded into Times 2. Colour will

now be available for editorial and advertising on half the pages in

Times 2.



The Interface, Law and Creme supplements will continue in their current

format and the Thursday Appointments section will remain a

broadsheet.



Times display advertisement director Gary Savage said: ’It is not really

ideal having less colour in the first section but the colour didn’t

always fall on good advertising sites.



’We can more than make up for it with the increased colour opportunities

in the new tabloid section. We expect Times 2 to be well read and it

should prove to be a great selling vehicle.’



On 3 April, Neil Sartori will join The Times from Le Figaro as

international group head, replacing Angela Keane who has left to join

the Far Eastern Economic Review in Singapore



The Times was last week voted Newspaper of the Year and its editor Peter

Stothard named editor of the year at the annual What The Papers Say

awards.



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