AgencyRainey Kelly Campbell Roalfe/Y&R
ExposureUnited Kingdom and Europe
The Times is signalling its dedication to sports coverage with two 48-sheet poster executions highlighting its expert opinion and depth of knowledge when it comes to cricket and football. 'The Game" features an inside-out football, signalling the level to which The Game's columnists Michael Owen and Gabby Logan know their subject. In "ashes", three biros and two discarded lids are used to raise awareness of the paper's ongoing Ashes coverage, which includes columns and analysis written by Shane Warne, Matthew Hoggard and Christopher Martin-Jenkins.