AgencyCHI & Partners
SectorMedia / Entertainment Brands
The Times and The Sunday Times have released their first-ever joint brand campaign.
Activity includes a 30-second TV and cinema ad featuring video footage of the biggest stories around the world – including the refugee crisis and Donald Trump’s political aspirations – but with each scene focusing on only one sound, such as Trump’s footsteps. The endline is: "Cut through the noise to the stories that matter." The spot was created by Team News’ Andy Peel and Greg Milbourne, and CHI & Partners’ Dan Watts. It was directed by Ivan Bird through Rattling Stick. It is supported by print and out-of-home executions.