The campaign will run across TV, Outdoor, Print, Radio and Digital.
The print and Outdoor sees graphs documenting fluctuation of wealth plotted against specific visual cues that are unique/relevant to that particular rich lister; for Simon Cowell it’s his V-Neck t-shirt, for Amy Winehouse it’s her hair. In the TV spot, a financial news channel is pastiched. The campaign was created by Matt Collier and Wayne Robinson.
The TV ad was directed by Andy McCloud through Rattling Stick. Rob Petire, Dan Beckett and Tony Bull designed the print work.