TK Maxx "ridiculous possibilities" by Wieden & Kennedy London

Wieden & Kennedy London's first TV ad for TK Maxx is a surreal spot highlighting the retailer's eclectic inventory.

It opens on a woman’s legs dangling from a hole in the ceiling as she explains how she met her dream bloke thanks to a trampoline and a new dress – both purchased at TK Maxx. The ad – the first of three – is supported by print, outdoor, digital, social and PR activity. W&K won the brand’s creative business in November last year. The work was written by Paddy Treacy, art directed by Mark Shanley and shot by Traktor through Rattling Stick. Mindshare handled media planning and buying.

Credits

Creative directors
Copywriter
Art director
Executive creative directors
Executive producer
Group account director
Account director
Account manager
Head of planning
TV producer
Production company
Director
Executive producer
Director of photography
Editorial company
Editor
VFX company
MPC
VFX supervisor
Flame artist
VFX producer
Grade
MPC
Colourist
Titles
MPC
Music and sound company
Sound designer
Interactive producer
Art director
Creative producer
Photographer
Retouching
Head of design
Designer

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