TMD Carat picks up pounds 10m EMI Records centralised media

TMD Carat has scooped the pounds 10 million centralised media business for EMI Records and has secured its first commitment from a TBWA client despite the fact that TBWA’s contract with the Carat group expires at the end of this year (Campaign, last week).

TMD Carat has scooped the pounds 10 million centralised media

business for EMI Records and has secured its first commitment from a

TBWA client despite the fact that TBWA’s contract with the Carat group

expires at the end of this year (Campaign, last week).



EMI Records has previously split its media spend between TMD and CIA

Medianetwork, with TMD handling the pounds 8 million TV and radio

business and CIA running the pounds 2 million press and outdoor

accounts.



CIA inherited the EMI business when it acquired the London Media Group

and has handled the task for the past six years.



However, Simon Rees, the deputy managing director of TMD Carat, said

that ’bringing together the total media function under a single roof

will give EMI greater marketing benefit’.



According to an EMI spokesman, TMD’s performance on its existing EMI

business was also a factor in the decision to centralise. ’We’ve been

impressed by its quality of service, performance and its ability to get

under the skin of our business and produce creative solutions for a

complex market,’ the spokesman added.



At the same time, Miller Brewing, a TBWA/Eurospace client, has announced

that it will continue to use Carat once TBWA’s contract with Eurospace

expires at the end of this year.



TBWA confirmed last week that it had decided to terminate the

arrangements whereby Eurospace, a Carat subsidiary, handles media for

TBWA clients. Eurospace shares resources with TMD.



David Hughes, the marketing director of Miller Brewing International,

said Miller’s pounds 4 million media business would stay with Carat.



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