TMD revamps radio department

TMD Carat has overhauled its radio division in a move designed to reflect the growing importance of commercial radio and underline the agency’s commitment to the medium.

TMD Carat has overhauled its radio division in a move designed to

reflect the growing importance of commercial radio and underline the

agency’s commitment to the medium.



Dave King, who joined TMD when the agency merged with its sister

company, YMG Carat, earlier this year, has been appointed director of

radio.



King, who was head of broadcast at YMG, will take charge of the radio

department while continuing to work on his existing client base. He will

head a team of seven planner/buyers who will work in the broadcast

division but specialise in radio.



At the same time, TMD has poached Chris Howett, a former sales manager

at Capital Radio, to join the department. Howett takes over as radio

manager, and will be King’s second-in-command.



The restructure coincides with a fresh investment in TMD’s research

tools for planning and buying radio, with several new products in

development.



Simon Rees, TMD’s head of broadcast and deputy managing director, said

the changes were designed to underline the agency’s recognition of

radio’s growing importance as an advertising medium.



’Best practice in radio is a priority,’ Rees said. ’We have a real

commitment to the medium and now we’re driving our radio product forward

to take advantage of developments in the market.’



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